Kamis, 27 Juni 2013

[G635.Ebook] Download Globalization and Media: Global Village of Babel, by Jack Lule

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Globalization and Media: Global Village of Babel, by Jack Lule

The fully updated second edition of this lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media has made the world progressively “smaller” as nations and cultures come into increasing contact. Decades ago Marshall McLuhan prophesied that media technology would transform the world into a “global village.” Slowly, fitfully, his vision is being fulfilled.

The global village, however, is not the blissful utopia that McLuhan predicted. Nor, in a more modern formulation, is the world flat, with playing fields leveled and opportunities for all. Instead, Lule argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, the author describes a global village of Babel—invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.

  • Sales Rank: #777883 in Books
  • Published on: 2015-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.96" h x .54" w x 6.05" l, .0 pounds
  • Binding: Paperback
  • 212 pages

Review
Very readable and wide-ranging in its scope and scale, the second edition of Jack Lule’s book is an extremely useful resource for global media studies. A treat for students and teachers. (Daya Thussu, University of Westminister, London)

The fully updated second edition of this lively and accessible book argues for the central role of media in understanding globalization. Indeed, Jack Lule convincingly shows that globalization could not have occurred without media. From earliest times, humans have used media to explore, settle, and globalize their world. In our day, media has made the world progressively "smaller" as nations and cultures come into increasing contact. Yet despite optimistic predictions, the world has not become flat, with playing fields leveled and opportunities for all. Instead, the author argues, globalization and media are combining to create a divided world of gated communities and ghettos, borders and boundaries, suffering and surfeit, beauty and decay, surveillance and violence. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies from around the globe, Lule describes a global village of Babel—invoking the biblical town punished for its vanity by seeing its citizens scattered, its language confounded, and its destiny shaped by strife.

Review
This book offers a lucid, amazingly engaging, and carefully balanced overview of key issues and cutting-edge debates on globalization and media. With fascinating stories, colorful tidbits, and witty analysis, Jack Lule skillfully unpacks the media's central and conflicting role in the multifaceted processes of globalization. The writing is simply superb.
(Yuezhi Zhao, Simon Fraser University; author of Communication in China: Political Economy, Power, and Conflict)

Globalization and Media offers a comprehensive, lively, and insightful introduction to the complex field of global media studies. Impressive in its historical sweep, its geographical coverage, and its theoretical depth, the book avoids easy dismissals or celebrations of media globalization. Instead, Jack Lule concentrates on both the promises and the pitfalls that globalization poses to modern human society—all the while demonstrating the central role that media have played in the globalization processes for centuries.
(Timothy Havens, University of Iowa)

Globalization is a hot topic. Add the panache of media, and the subject is sure to attract an audience. . . . Lule (Lehigh Univ.) has provided an easily accessible book with lots of pop culture examples, a study that will lend itself to young people's exploration of the topic. His premise is a rather simple one: 'globalization and media act in concert and cohort.' Globalization is facilitated and supported by media writ broadly. The book includes examples new and old. Particularly important is the inclusion and extensive discussion of the role of cellular telephones as a medium of more than just talking with acquaintances. Summing Up: Recommended. Lower-division undergraduates; general readers.
(CHOICE)

What this book does that no one has quite done until now is to make a direct case for media's role in globalization studies. . . . Lule's approach: he uses news stories that illustrate his method of analyzing discourse about globalization and media's role in this discourse. . . . It seems from the ending that the author is more the optimist than the pessimist after an interesting and enlightening tour of globalization and the media.
(Communication Research Trends)

About the Author
Jack Lule is professor and founding director of global studies and professor and chair of journalism and communication at Lehigh University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The second edition of Globalization & Media is an outstanding ...
By Dr. Anthony R. Fellow
The second edition of Globalization & Media is an outstanding, readable, and interesting text for international communications courses. Last spring I looked for a new text for my university Global Media Systems course. So many texts in the field are hundreds of pages, uninteresting, and unorganized. Lule's text was a big hit---for the professor and the students. Within the manageable 191 pages, Lule focuses on the importance of media's role in political globalization, cultural globalization, and economic globalization. Have media and globalization produced the "Global Village" envisioned by Marshal McLuhan or the "Global Village of Babel," as predicted by Lewis Mumford? The question makes for interesting class discussions.

0 of 0 people found the following review helpful.
Good book
By LilyBelle
This is required reading for a college Global Media course. It is really well written and the author is easy to follow. He is definitely knowledgeable and knows how to write in a way to keep his audience interested. I am actually reading ahead because I am enjoying the book so much.

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Selasa, 25 Juni 2013

[F334.Ebook] Ebook Free Visual Usability: Principles and Practices for Designing Digital Applications, by Tania Schlatter, Deborah Levinson

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Visual Usability: Principles and Practices for Designing Digital Applications, by Tania Schlatter, Deborah Levinson

Imagine how much easier creating web and mobile applications would be if you had a practical and concise, hands-on guide to visual design. Visual Usability gets into the nitty-gritty of applying visual design principles to complex application design.

You’ll learn how to avoid common mistakes, make informed decisions about application design, and elevate the ordinary. We’ll review three key principles that affect application design – consistency, hierarchy, and personality – and illustrate how to apply tools like typography, color, and layout to digital application design. Whether you’re a UI professional looking to fine-tune your skills, a developer who cares about making applications beautiful and usable, or someone entirely new to the design arena, Visual Usability is your one-stop, practical guide to visual design.

  • Discover the principles and rules that underlie successful application design
  • Learn how to develop a rationale to support design strategy and move teams forward
  • Master the visual design toolkit to increase user-friendliness and make complicated processes feel straightforward for your product

  • Sales Rank: #252610 in Books
  • Brand: Brand: Morgan Kaufmann
  • Published on: 2013-05-27
  • Released on: 2013-05-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .81" w x 7.50" l, 1.70 pounds
  • Binding: Paperback
  • 342 pages
Features
  • Used Book in Good Condition

Review

"This book provides very valuable information on how to improve the usability of visual human-computer interfaces…All of the chapters will interest researchers, practitioners, and students of usability, human-computer interaction, interaction design, graphic design, and other related fields who want to know more about the important and expanding area of visual usability."--Computing Reviews, May 28, 2014 "…an excellent choice for the instructor looking for a textbook detailing the major principles and practices of designing Web site or mobile device interfaces… Particularly effective is the authors’ running critique of the USDA Web site, SuperTracker, for its strengths and weaknesses in visual usability."--Technical Communication, May 2014 "With Tania Schlatter and Deborah Levinson at the helms, both proven experts in their fields, the book ‘visually’ takes you through all the various aspects of user experience design…This book is a pleasant surprise, and a joy to read."--Actual Insights blog, October 26, 2013 "Design veterans Schlatter and Levinson see a lot of digital applications that either look great or are highly functional, but not both, and contend that it does have to be that way. Drawing on heuristics and best practices from a variety of languages and disciplines, they explain how anyone involved in creating digital interfaces can define and defend a rationale for design decisions."--Reference & Research Book News, October 2013

From the Back Cover

Imagine how much easier creating web and mobile applications would be if you had a practical and concise, hands-on guide to visual design. Visual Usability gets into the nitty-gritty of applying visual design principles to complex application design.

You’ll learn how to avoid common mistakes, make informed decisions about application design, and elevate the ordinary. We’ll review three key principles that affect application design – consistency, hierarchy, and personality – and illustrate how to apply tools like typography, color, and layout to digital application design. Whether you’re a UI professional looking to fine-tune your skills, a developer who cares about making applications beautiful and usable, or someone entirely new to the design arena, Visual Usability is your one-stop, practical guide to visual design.

Most helpful customer reviews

2 of 2 people found the following review helpful.
really enjoyed the book
By Charles M. Dalsass
I appreciated the way the book was broken down into simple categories I can remember easily. For example "color", "hierarchy", "type". As a non-designer who needs to understand usability, this helped narrow down the sometimes overwhelming choices we face developing apps. Thanks - great book!

1 of 1 people found the following review helpful.
An Excellent and Digestible Read on Visual Design & Usability.
By Mark Wooding
I have found this to be an excellent book and continue to teach my interactive design classes with it today. The book does a great job of creating a colloquial language for designers to use among themselves and the different types of colleagues that they work with (sales, developers, project managers, etc.) on interactive projects.

Visual Usability is a great asset, a good read, and not just for interactive design. It's principles can be applied to various design and multimedia projects and also has good suggestions for managing feedback inside and outside of your project

2 of 3 people found the following review helpful.
A design gamechanger
By Vanessa
This book makes a significant contribution to the field. It helps the reader understand what it takes to yield desirable results - attractive and usable products. It introduces visual design in a way that executives and developers both can understand and use to talk about and evaluate design. Because it doesn't get bogged down in roles and buzzwords, it's silo-breaking approach enables the outcomes to be the emphasis. I especially appreciated the examples because they go into detail while the checklist-style guidelines in each chapter help keep the big picture in mind. The checklists are not a recipe - the authors make that clear - but come in handy when trying to communicate with my designer, developer and clients about design issues. Definitely worth the purchase - it warrants a important place on the professional bookshelf.

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Sabtu, 22 Juni 2013

[G363.Ebook] Download PDF Malcolm As It Was, by Eunice Williamson

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Malcolm As It Was, by Eunice Williamson

  • Sales Rank: #10532885 in Books
  • Published on: 1995-12
  • Original language: English
  • Binding: Hardcover
  • 490 pages

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Kamis, 20 Juni 2013

[O186.Ebook] Ebook English Vocabulary in Use - Upper-intermediate (Third Edition). Book with answers and CD-ROM

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  • Sales Rank: #4636570 in Books
  • Original language: German, English
  • Dimensions: 10.43" h x .51" w x 7.76" l, 1.56 pounds
  • Binding: Paperback

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Kamis, 13 Juni 2013

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Released (The Breathless Series Book 3), by Melissa Toppen

The Breathless Series Book Three

Addison Grant had no way of knowing that a chance meeting with a sexy bartender would have the power to alter her entire existence. In one word, one touch, he consumed her. But can something this good really last forever?

Liam Mason was everything Addison Grant shouldn’t want but he was everything she needed. Sweeping her off her feet and showing her a world she had only ever dreamed of, he was her fairytale, her happily ever after, or so she thought. But Liam is a man of many secrets and what’s worse than a man with secrets? One who refuses to share them. But secrets always have a way of coming out in the end…..

Can Addison push past the deceit and lies and see the man Liam truly is? And if she can, will Liam turn out being the man she fell in love with or a man she no longer recognizes?

When the past and future collide, how far would you go to save the only thing that you can’t live without?

Released is the irresistibly addictive third and final installment in The Breathless Series. Consumed, Taken, Released

  • Sales Rank: #472281 in eBooks
  • Published on: 2014-03-17
  • Released on: 2014-03-17
  • Format: Kindle eBook

About the Author

For more information visit melissatoppen.com

Most helpful customer reviews

3 of 3 people found the following review helpful.
Wanting More!!!
By Kindle Customer
After reading all three books, I fell in love with story and characters! This series stands out to me because the author uses real life situations and believable relationships between all the characters making the story more relatable to the reader. She gives you the ups and downs that comes with any relationship weather it be with ex's, friends or a new romance. The author does a wonderful job describing the main characters pasts so the reader understands the present romance between the characters. She gives their romance normalcy that you can relate to but with a fairytale twist. It defiantly made me wanting more of Liam but I know all good things have to come to an end. I have and will recommend this series of books to others.

0 of 0 people found the following review helpful.
Will there be more? SPOILERS
By Meaner83
I enjoyed this book. But I can't help but feel like there's more to it. I mean Addison married Liam. But she went and invited his parents to the wedding. Which they showed up for. I don't wanna be wanna those readers that's like you have to write a 4th book. But you could. What ever happened to Kristina and Dave? Lol. I'm looking forward to checking out some more books from Melissa Toppen.

0 of 0 people found the following review helpful.
Good ending to a series
By Chelsi Davis
Overall I enjoyed the series. They were engaging and the story was well told. You truly get to know Addison and Liam through out the series.

By book three it all seems to be a little dramatic for my liking. Addison is quick to leave Liam over every argument they have. Li never stops her, then begs for forgiveness and she takes him back.

Outside of the dramatics I loved the way everything wrapped up. You'll never hear my complain about a happy ever after.

The cliffhanger in book two is quickly resolved in the beginning of book three and thank goodness for that.

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Selasa, 04 Juni 2013

[S194.Ebook] Ebook Download Skylark: The Life and Times of Johnny Mercer, by Philip Furia

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Skylark: The Life and Times of Johnny Mercer, by Philip Furia

Skylark is the story of the tormented but glorious life and career of Johnny Mercer, and the first biography of this enormously popular and influential lyricist. Raised in Savannah, Mercer brought a quintessentially southern style to both his life in New York and to his lyrics, which often evoked the landscapes and mood of his youth ("Moon River", "In the Cool, Cool, Cool of the Evening"). Mercer also absorbed the music of southern blacks--the lullabies his nurse sang to him as a baby and the spirituals that poured out of Savannah's churches-and that cool smooth lyrical style informed some of his greatest songs, such as "That Old Black Magic".

Part of a golden guild whose members included Cole Porter and Irving Berlin, Mercer took Hollywood by storm in the midst of the Great Depression. Putting words to some of the most famous tunes of the time, he wrote one hit after another, from "You Must Have Been a Beautiful Baby" to "Jeepers Creepers" and "Hooray for Hollywood." But it was also in Hollywood that Mercer's dark underside emerged. Sober, he was a kind, generous and at times even noble southern gentleman; when he drank, Mercer tore into friends and strangers alike with vicious abuse. Mercer's wife Ginger, whom he'd bested Bing Crosby to win, suffered the cruelest attacks; Mercer would even improvise cutting lyrics about her at parties.

During World War II, Mercer served as Americas's troubadour, turning out such uplifting songs as "My Shining Hour" and "Ac-cent-tchu-ate the Positive." He also helped create Capitol Records, the first major West Coast recording company, where he discovered many talented singers, including Peggy Lee and Nat King Cole. During this period, he also began an intense affair with Judy Garland, which rekindled time and again for the rest of their lives. Although they never found happiness together, Garland became Mercer's muse and inspired some of his most sensuous and heartbreaking lyrics: "Blues in the Night," "One for My Baby," and "Come Rain or Come Shine."

Mercer amassed a catalog of over a thousand songs and during some years had a song in the Top Ten every week of the year--the songwriting equivalent of Joe DiMaggio's hitting streak--but was plagued by a sense of failure and bitterness over the big Broadway hit that seemed forever out of reach.

Based on scores of interviews with friends, family and colleagues, and drawing extensively on Johnny Mercer's letters, papers and his unpublished autobiography, Skylark is an important book about one of the great and dramatic characters in 20th century popular music.

  • Sales Rank: #2209876 in Books
  • Published on: 2004-12-09
  • Released on: 2004-11-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.72" h x .91" w x 4.96" l,
  • Binding: Paperback
  • 352 pages

From Publishers Weekly
In this sensitive and wonderfully in-depth work on the lyricist of classics like "One for the Road" and "Moon River," Furia (Ira Gershwin: The Art of the Lyricist) displays his talent for writing about the giants in American popular song. Georgia-born Mercer (1909-1976) spent most of his life among New York songwriters such as Irving Berlin and Cole Porter as well as such Hollywood stars as Bing Crosby and Judy Garland, but Furia expertly details how "his genteel southern background would always set him apart" in his lyrics ("Mercer, alone among the great songwriters of his generation, was, from the day he was born, influenced by the music of blacks") as well as his personal life, including his alcoholism. Furia also captures all of the successes and failures in Mercer's long career: his many Academy Award wins; his creation of Capitol Records; his collaboration with composer Harold Arlen, which helped both of them create songs and lyrics "that endure as timeless standards"; and his never having a true hit Broadway play because his "concentration on the emotional mood of a melody limited him" after the American musical's post-Oklahoma! emphasis on character and theatricality. Furia also details the influence of Mercer's love affair with Judy Garland on "the new depth of sorrow" that suddenly appears in Mercer's work with Arlen. Apart from including a few out-of-tune facts about Garland's sexual habits not related to Mercer, Furia makes it clear that Garland had become Mercer's "muse."
Copyright 2003 Reed Business Information, Inc.

About the Author
Philip Furia is the author of Irving Berlin: A Life in Song and Ira Gershwin: The Art of the Lyricist. He lives in Wilmington North Carolina.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Very informative
By kmh
My best friend's dad produced Frank Sinatra and Nat king Cole at capitol records in the 1950s. Johnny Mercer started capitol records. I also love the songs he wrote.

0 of 1 people found the following review helpful.
Creative Genius + Linguist
By Michele Ankduda
A refreshingly well written book on an American icon. This biography is a pleasure to read about someone who has given the world musical pleasure. The author, Philip Furia brings the complex, nuanced personality of Johnny Mercer to life, less the People magazine type of Journalism. He also anylyzes the linguistic structure of Mercer's lyrics and why they are so successful - whether he was composing in English or translating popular hits from French or German.

Johnny Mercer, whose Centennial of birth occurs this year, drew heavily on his Savannah, Georgia upbringing for his long, fruitful career as a singer, songwriter and especially lyricist. In all, he composed lyrics to over 1,000 songs with a Who's Who of musical collaborators.

The book is not only about Johnny Mercer's life and work, but also about the history + evolution of Popular Music in the 20th Century. There is so much to read, learn and enjoy about this complex man, who encouraged and inspired so many. A 5 star biography.

19 of 19 people found the following review helpful.
Overdue recognition for a genius of song
By John M. Thomas
A true example of why they don't write 'em like they used to, Johnny Mercer has written some of the catchiest, longest remembered and honored songs of the 20th century, many of which the average listener has little clue as to who put the words to the tunes that remain timeless in their appeal. As a collaborator with some of the finest tunesmiths ever (Harold Arlen, Hoagy Carmichael to name two) Mercer could dance with words as effortlessly and as beautifully as a prima ballerina while maintaining a roots, folksy manner both charming and disarming in its playfulness.
Philip Furia's biography is well recearched and referenced, using the recollections of friends, family, and cohorts, and finds a treasure trove in Mercer's own unreleased autobiography. Mercer's bouts with feelings of unworthiness as a composer were unexplained periods of doubt in a career that spanned the thirties through the sixties. While not the financial or acclaimed success of friend and rival Bing Crosby, Mercer became a standard for composition that has yet to be matched even by modern contemporaries like McCartney (who, the book indicates, explored a partnership in Mercer's latter years).
This book explores as best it can the song writing magic of Mercer, although the explanations of his seemingly effortless method of composition appears (as the author indicates) a tad glib and self-effacing. Were they available, additional tales of his creative inspirations would have been appreciated; any man who comes up with a couplet like "If for the stork you pine, consider the porcupine" deserves to be studied if only for the glee apparent in coming up with such delicious bits of rhyme and rhythm, certainly at a level equal or surpassing today's best.
Mercer's life was also painted in broad strokes of unhappiness, and the contrast between the joyous singer of "Zip-a dee-doo-dah" with the alcoholic and unsatisfied husband provides a remarkable set of circumstances.
This book was an enjoyable read in exploring the life and career of Johnny Mercer. Like the subject of these pages, I think I could have easily been fascinated with the book had it been twice as long, as this southern gentleman's tales and stories, against the background of his life and times, would have been captivating reading for any fan of the genre of the popular song and of show business personalities (and Johnny certainly had personality to spare). I would recommend this book along with an accompanying copy of "Capitol Collector Series - Johnny Mercer" or any good compilation of his songs. Be they his renditions or the more popular cover versions, Johnny Mercer is timeless, priceless, and almost "Too Marvelous for Words". Thank you Philip Furia.

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Minggu, 02 Juni 2013

[O342.Ebook] Ebook The Adult Learner: The definitive classic in adult education and human resource development, by Malcolm S. Knowles, Elwood F. Holton III,

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The Adult Learner: The definitive classic in adult education and human resource development, by Malcolm S. Knowles, Elwood F. Holton III,

How do you tailor education to the learning needs of adults? Do they learn differently from children?


How does their life experience inform their learning processes?


These were the questions at the heart of Malcolm Knowles’s pioneering theory of andragogy which transformed education theory in the 1970s. The resulting principles of a self-directed, experiential, problem-centered approach to learning have been hugely influential and are still the basis of the learning practices we use today. Understanding these principles is the cornerstone of increasing motivation and enabling adult learners to achieve.


This eighth edition has been thoughtfully updated in terms of structure, content, and style. On top of this, online material and added chapter-level reflection questions make this classic text more accessible than ever. The new edition includes:




  • Two new chapters: Neuroscience and Andragogy, and Information Technology and Learning.



  • Updates throughout the book to reflect the very latest advancements in the field.



  • A companion website with instructor aids for each chapter.


If you are a researcher, practitioner or student in education, an adult learning practitioner, training manager, or involved in human resource development, this is the definitive book in adult learning that you should not be without.

  • Sales Rank: #64084 in eBooks
  • Published on: 2014-12-05
  • Released on: 2014-12-05
  • Format: Kindle eBook

Review

‘A great update of a classic. Should be required reading for anyone involved with adult learning in schools, businesses, and communities.’ - Sam Stern, professor and former dean, College of Education, Oregon State University, USA

‘This masterly and authoritative 8th edition of The Adult Learner provides a welcome update of Knowles, Holton and Swanson’s classic text. Its focus is both retrospective and prospective, offering the reader a comprehensive review of the theory and practice of adult education. It should be essential reading for those engaged in the field.’ - Prue Huddleston, Emeritus Professor, Centre for Education and Industry, University of Warwick, UK

‘Knowles, Holton and Swanson’s book is truly foundational to the understanding of adult education. The eighth edition renews its relevance to this age of information technology and advances in neuroscience, and reconfirms the timelessness of the core principles of adult learning.’ - Ming-Fai PANG, Associate Professor & Associate Dean (Cross-border & International Engagement), Faculty of Education, The University of Hong Kong

‘The Adult Learner continues to be an important and foundational work with increasing relevance in a variety of disciplines. Knowles, Holton and Swanson cover the theory and practice of how adults learn, including the contextual considerations. Their contribution should be required reading for anyone working with human expertise.’ - Thomas J. Chermack, Associate Professor, Organizational Learning, Performance and Change, Director, Scenario Planning Institute, Colorado State University, USA

‘That the fields of adult education and human resource development have evolved from simply positing that adults learn differently from children continues to be quite evident in this revised edition. The Adult Learner reflects its own subject matter by thoughtfully integrating new topics to the discussion. No other text provides such a comprehensive view of adults as learners in a range of contexts and relationships. Discussions about the principle of whole-part-whole, emerging issues related to information technology, and implications of neuroscience research to adult learning are particularly prescient. Designers of instruction and training programs would be well advised to consider this text as a critical resource, as careful reading brings forth much insightful and practical information.’ - Ronald L. Jacobs, Professor, Human Resource Development, University of Illinois, Champaign-Urbana, USA

About the Author

Malcolm S. Knowles was one of the nation’s leading authorities on adult education and training. He was the founding executive director of the Adult Education Association, and Professor of Adult and Community College Education at North Carolina State University.

Elwood F. Holton III, Ed.D., is the Jones S. Davis Distinguished Professor of Human Resource Development and Adult Education at Louisiana State University.

Richard A. Swanson is Professor Emeritus of Organization Learning, Policy, and Development at the University of Minnesota.

Most helpful customer reviews

4 of 6 people found the following review helpful.
Pedagogy v. Andragogy
By KCouncil
This book has proved to be quite useful. This was a required book for a class that is a part of my master's degree. I am really enjoying reading this book and find it useful to my course of study. I have enjoyed "The Adult Learner" by Malcolm Knowles. I have had the opportunity to read this book for my Master's Degree in Leadership and learning about andragogy and pedagogy has proven quite useful for me. I have enjoyed learning about the different concepts that are here in this book and I am happy to have this book in my library. I have enjoyed reading it and definitely recommend this book to anyone wanting to learn more about adult learning and the differences between that and teaching children. The process of facilitation has proven very interesting to me.

Pedagogy involves the art and science of teaching children (Knowles et al 2015, 19) while andragogy involves the art and science of helping adults learn (Knowles et al 2015, 40). Pedagogy is focused on the decision of the teacher and gives the teacher full responsibility and authority, while placing a submissive role on the learners (Knowles et al 2015, 41). Pedagogy and andragogy both involve the art and science of teaching and that is the biggest similarity that they share.
Pedagogy and andragogy involve six assumptions about the learners: the need to know, the learner’s self-concept, the role of experience, readiness to learn, orientation to learning, and motivation (Knowles et al 2015, 41-47). However, these six assumptions are different with each model.
Concerning the need to know, in pedagogy, “learners only need to know that they must learn what the teacher teaches” (Knowles et al 2015, 41) while in andragogy, “adults need to know why they need to learn something before undertaking to learn it” (Knowles et al 2015, 43). Pedagogy involves a need to learn because if they do not, they will not pass and move on (Knowles et al 2015, 41). Adults focus on the positive and negative effects that learning and not learning something will have on them (Knowles et al 2015, 43). Adults are not required to learn like children are, and often pose the question, “why should I learn this?” (Ricketson, Andragogy part 2 video).
The learner’s self-concept of pedagogy involves the teacher believing that the learner is dependent upon the teacher (Knowles et al 2015, 41). The andragogical model states that adults are responsible for the decision hat they make for their own lives (Knowles et al 2015, 43). Adults and children differ in this area, because an adult does not want to be treated like he is a child and an adult learner needs to be treated as such, while a child can be treated like a child.
In the pedagogical model, the role of experience of the learner is of little value as a resource for learning (Knowles et al 2015, 42). In the andragogical model, the learner’s experience has much more importance in the classroom. More experience for adults also means that there are many more differences than there may be amongst a group of children (Knowles et al 2015, 45). “For many kinds of learning, the richest resources for learning reside in the adult learners themselves” (Knowles et al 2015, 45). While a group of adults with varied differences and experiences may cause turmoil, it also may bring others closer together, as each member can bring different qualities and experience to the group.
Readiness to learn in pedagogy involves the learner becoming ready to learn what the teacher tells him in order that he may pass and get promoted to the next grade (Knowles et al 2015, 42). The andragogical model involves the adults becoming ready to learn the things that they need to know and do so that they might cope with situations that they will experience in life (Knowles et al 2015, 45). “The critical implication of this assumption is the importance of timing learning experiences to coincide with those developmental tasks” (Knowles et al 2015, 45). Andragogy seeks to teach adults how to handle each phase and how to direct themselves through life.
The orientation to learning of pedagogy involves learners having a subject-centered focus to learning in that they organize learning experiences based on the logic of the subject matter (Knowles et al 2015, 43). The orientation to learning of andragogy is focused on life-centered learning rather than subject-centered like children (Knowles et al 2015, 46). The life-centered orientation to learning involves adults focusing on learning tools that will help them to travel through life.
The motivation to learn for the pedagogical model involves learners being motivated by external motivators such as their parents, the desire to get good grades, or the approval or disapproval of someone (Knowles et al 2015, 43). The motivation to learn for the andragogical model involves the adult being responsive to some external motivators, but mostly being motivated by internal motivators (Knowles et al 2015, 47). The adult is harder on himself and more focused on what is going on internally than what is going on externally.

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0 of 1 people found the following review helpful.
Very interesting textbook!
By Dani Arteri
I needed this book for an Adult Learning course. I actually really enjoyed this book. It is easy to read, the ideas are supported with a lot of research, and it's laid out in a way that makes sense. Interesting text!

0 of 1 people found the following review helpful.
Four Stars
By Wilson
A classic for adult learning that traces the history and raises issues for learners today.

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The Adult Learner: The definitive classic in adult education and human resource development, by Malcolm S. Knowles, Elwood F. Holton III, PDF
The Adult Learner: The definitive classic in adult education and human resource development, by Malcolm S. Knowles, Elwood F. Holton III, PDF