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So You Want to Open a Yoga Studio, by Andrew Tanner, Janis Bowersox
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If you are thinking about opening a yoga studio, this book is for you! The authors, who have opened and sold several studios, offer advice and insights on how to operate a successful yoga business. Practical advice and real life stories make this book both invaluable and fun to read. It covers everything from:
* do you have what it takes to start a yoga studio
* defining your dream studio's vision, mission and identity,
* finding the right space,
* marketing including web presence,
* hiring teachers,
* what does your curriculum look like (courses and other offerings)
* how to grow your bank account.
* How to protect your business
* Building your yoga community
This book will help existing yoga studio owners and managers go from striving to thriving. Owning a successful yoga business can be a rewarding path-these authors show you how to pursue this dream and at the same time maintaining your own health and well-being. Andrew Tanner, BA NYU, E-RYT 500, has been running yoga businesses since 2003. Currently, he serves as the director of the Kripalu Schools of Yoga and Ayerveda, one of the largest yoga teacher training programs in the country, and the Kripalu Professional Association, a yoga teacher membership organization with over 2,300 members. Andrew has helped launch more than 8 successful studios. Janis Bowersox, MBA Yale, RYT 200, and CPPC, combines her business background and management experience with her love of yoga. In 2004, she opened a Kripalu-affiliated yoga studio. She grew the business for 6 years and then sold it for a profit. She offers life coaching services to yoga studio owners and their students, and mentors yoga studio owners and their managers
- Sales Rank: #490564 in Books
- Published on: 2012
- Number of items: 1
- Binding: Paperback
- 132 pages
Most helpful customer reviews
5 of 5 people found the following review helpful.
A little Gem!
By Rosemary T. Clough
"So You Want to Open a Yoga Studio" is right on the mark with simple, easy to follow guidelines and support for launching your own Yoga Studio. Not only would this book benefit anyone considering opening a yoga studio but, if you are a studio owner (as I am), it will give you important tips to go from striving to thriving. The authors, Andrew Tanner and Janis Bowersox, know what they are talking about! Invaluable resource!
3 of 3 people found the following review helpful.
A must-read for yoga teachers!
By Joan Hawley McClain
This book distills the experience and knowledge of two established studio owners, which was a godsend to this yoga teacher who is in the process of opening a studio! The writing is clear and concise, and the authors provide their thoughts and recommendations on everything from financial projections, to marketing, to creating good relationships with teachers. I bought the book about six weeks ago, and have been using it to develop my business plan, generate financial projections, and structure conversations with my business consultant. This book is the only resource I've found that thoroughly explains the business side of yoga. In fact, I would recommend this book to ALL yoga teachers, even those who aren't ready to open their own studios.
3 of 3 people found the following review helpful.
Good Tips But Should Include More Caveats Re Checking State Laws Where Your Studio Is Located
By Mari Coppinger
For example, there is a large section suggesting that studio owners require their teachers to sign a non-compete clause. Where I live in California, such clauses are illegal and unenforceable for both employees and independent contractors.
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