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Freemium Mobile Games: Design & Monetization, by Mr. Dimitar Dragomirov Draganov
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Freemium Mobile Games: Design & Monetization reveals the essence of what freemium games are and provides a framework of best practices and in-depth game design schematics for developers to follow. Although the interaction of brilliant game design and monetization mechanisms based on scientific psychological research has successfully stormed the top grossing mobile charts, the roadmap to success remains elusive… until now. Freemium Mobile Games: Design & Monetization is a detailed guide for the new wave of gaming industry professionals that have to embrace the overwhelming trend of games as a service. The free games that already dominate the billion mobile market, have stolen a lot of the industry's brightest away from console and desktop game production, but this new mobile playground also has new base rules. The book frames this ongoing industry shift as the substitution of AAA publishing with HHH polishing and outlines for developers the new path to success. Freemium Mobile Games: Design & Monetization is also suitable for casual gamers who enjoy playing Clash of Clans in the mornings, Puzzle & Dragons in the evenings and Candy Crush Saga in-between. Examples from these and many more iOS and Android games are employed, to illustrate both best practices and poor game design decisions that can make or break the user experience. Many of the psychological mechanisms exploited by freemium game design to keep casual gamers playing and spending are demystified, which allows users to identify and counteract exploitative biases such as priming, loss aversion, anchoring, sunk cost fallacy, and many others.
- Sales Rank: #83069 in Books
- Published on: 2014-07-28
- Original language: English
- Dimensions: 9.25" h x .51" w x 7.50" l,
- Binding: Paperback
- 226 pages
About the Author
Dimitar Draganov is a game design and monetization expert with background in economics, statistics and psychology. After spending his youth as a professional gamer in the strategy, shooter and moba genres he got inspired by the rise of freemium and has spent the last five years building a career solely focused on the mobile gaming space. Dimitar's vast hands-on experience with game design, monetization, predictive analytics and CRM systems during pre-production, production and live operations of mobile games makes him an extraordinary source of know-how and in-depth understanding of the free-to-play business model that currently dominates mobile. Dimitar's formal education includes a BA in Integrated Social Sciences from Jacobs University Bremen, an MA in Economics from Brown University and an M.Sc. in Probability and Statistics from Sofia University.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Best book on freemium game design!
By Joan Simon
As a game industry veteran who has spent the last 10 years producing both premium and freemium titles, I found this book really exciting! Usually I have my producer plate full, so I have to stay away from the intricacies of game design, but this was so well written and so full of examples from my favorite games that I quickly got into it.
I highly recommend this book to anyone who knows what freemium or game design is.
1 of 1 people found the following review helpful.
An invaluable reference for the current state of free to play games
By Kingpin
I'm new to the field of free to play. My processional background is in console game design. I've recently taken an interest in making the switch to developing mobile games. This was the 1st book I came across via my Kindle Unlimited account and thus checked it out at no additional cost.
What a wealth of information, and the concepts are straight forward for anyone to grasp from neophyte, to hobbyist, to professional. I can easily recommend this to any developer jumping into this genre.
The book is extremely well divided so even experts can jump to 2nd part of the book that deals with monetization and how to do it better.
I hope this helps.
1 of 1 people found the following review helpful.
Hands down one of the best resources on freemium games monetization techniques
By Petar Dobrev
Hands down one of the best resources on freemium games monetization techniques! The author dissects some of the top-grossing free to play mobile hits and explains what makes them tick. A great resource to any freemium game designer!
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