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Don't Send a Resume: And Other Contrarian Rules to Help Land a Great Job, by Jeffrey J. Fox
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Anyone who thinks getting a good job is easy in this booming economy should think again. The real plum jobs are out there, but theyre harder to get than ever. Now, bestselling author and innovative thinker Jeffrey J. Fox, steps up to the plate once again with this no-nonsense collection of surprising and daring rules for landing the right job. Fox offers a Job Getting Blueprint, a Job Seekers Glossary, several first interview questions, as well as the basic form and variations for a boomerang letter. His rules not only help todays job seekers devise a winning strategy, but also show them how to prepare for and make the best impression in an interview.
- Sales Rank: #677849 in Books
- Published on: 2001-05-23
- Original language: English
- Number of items: 1
- Dimensions: 7.98" h x .75" w x 5.38" l,
- Binding: Hardcover
- 172 pages
Amazon.com Review
You've read the how-to-figure-out-what-you-really-want-to-do books and completed their soul-searching assignments. You've prepared a resume worthy of the world's top performer in your field, and you've printed it on discreetly fabulous paper. And you've sent it to the (select, of course) few hundred employers you'd like to work for... and still you're looking for that great job. No wonder, then, that a book with the title Don't Send a Resume has grabbed your attention.
Jeffrey Fox is the ultimate marketer, consumed with and successful at ensuring his product stands out and is snatched up--and in this case, that product is you. Don't Send a Resume is his tip-laden guide on how to make yourself visible, desirable, and ultimately invaluable to your next employer. Dismissing the well-worn routes of sending unsolicited resumes and contacting personnel departments, Fox concentrates on what will turn job-seekers into super salespeople. While occasionally just spiced-up commonsense, his advice is simple, direct, and often ingenious, supported by details and made colorful by the odd illustration. Understand the jargon of job seeking and translate that jargon into meaningful marketing clues. Determine how the job you want creates value for the company and "dollarize" yourself accordingly. Look for a job in the unorthodox places that other job-seekers overlook. Write "boomerang" letters in response to job ads. Don't expect employers to care about your job objective or what you like to do; they only care about what they need. Don't talk and tell in an interview; answer, ask, listen, and sell. Whatever you do, don't order sauce-splashing food in a lunch interview, however tempting the dish. Oh, and don't forget to ask for the job. --S. Ketchum
From Publishers Weekly
The old rules--such as relying on classified ads and just one resume--no longer work, according to marketing consultant Fox (How to Become a Rainmaker). Instead, people must target companies and connect with executives, not HR staff, he says. Fox discourages readers from endlessly submitting resumes, since the best results come from contacts and new leads. While his advice is familiar, he offers enough new strategies to make this book worthwhile. Agent, Doris S. Michaels.
Copyright 2001 Cahners Business Information, Inc.
About the Author
JEFFREY J. FOX is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc, including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT, and lives in New Hampshire.
Most helpful customer reviews
0 of 0 people found the following review helpful.
This is a great book. I already have a copy
By Garland Smith
This is a great book. I already have a copy. I purchased this book for a friend who is out of work. In my view, it is the most down-to-earth book that covers how to look for a job and get noticed. Essentially, the idea is that you treat finding a job as a marketing effort, marketing yourself as the solution to a problem. You are the product. Your potential employer is your prospect. Your resume and cover letter are your marketing materials. You need to tailor your job search to the company to whom you are applying and show them how hiring you will solve their problem (i.e. what you can do for them). It is a brilliant work and I highly recommend it.
0 of 0 people found the following review helpful.
This Works!
By Mark W. Neville
In 2005 I followed the practical advice in this book and received multiple job offers. I chose one and was with the company over 10 years. Now, I'm using it again as I look for the perfect PT job to support me while I work as an indie author...first book published and I'm starting to get requests for interviews!
0 of 0 people found the following review helpful.
Review
By Cake Lady
A lot of the information is common sense and information that a seasoned job seeker knows already. After a few pages, I put it down because it was not interesting enough.
In my current job search, networking has really worked and when I apply through a company website I make sure that I tailor my resume and provide a cover letter. I understand that 2% of cover letters are read, but it can be a deciding factor if offer the job.
Good luck to the job seekers, but I would not recommend that you purchase this book.
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